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the successes, breakthroughs and partnerships
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Las Vegas Sphere Avatar Scanners
By the summer of 2023, my company had the privilege of multiple collaborations with Madison Square Garden and the now world-famous Las Vegas Sphere. Witnessing the evolution of this revolutionary venue firsthand—from its construction phase to its final stages of plaster and polish—was both inspiring and humbling. With an understanding of the Sphere Atrium’s objectives, we proposed our LiteScan system as an interactive guest experience. The Sphere team immediately approved, setting in motion an ambitious timeline: less than four weeks to design, fabricate, and deploy a custom version of LiteScan tailored for the venue.
The project called for the reimagining of LiteScan at an unprecedented scale. While LiteScan had already proven successful at other events, this deployment demanded a system capable of handling hundreds of thousands of participants with impeccable reliability. This meant not only engineering a physical solution resilient enough to meet the venue's demands but also developing a custom backend infrastructure and producing original content aligned with Sphere’s branding—all in time for its grand opening.
The result was a groundbreaking success. LiteScan’s debut at Sphere marked a major achievement in volumetric capture, delivering a seamless experience for guests and establishing itself as a hallmark of innovation at the venue. Visitors were scanned and transformed into captivating volumetric avatars, contributing to a spectacle experienced by millions and viewed across countless screens worldwide.
By scale and reach, LiteScan at Sphere has likely achieved the largest audience for any volumetric capture solution globally. This monumental achievement stands as a testament to the phenomenal talent, commitment, and creativity of my team of artists, producers, and engineers who made it possible.
Sphere Avatar Scanners not only set a new benchmark for volumetric capture but also highlighted the transformative potential of interactive technology in entertainment. It remains one of the most ambitious and rewarding projects I have had the honor to lead.
The project called for the reimagining of LiteScan at an unprecedented scale. While LiteScan had already proven successful at other events, this deployment demanded a system capable of handling hundreds of thousands of participants with impeccable reliability. This meant not only engineering a physical solution resilient enough to meet the venue's demands but also developing a custom backend infrastructure and producing original content aligned with Sphere’s branding—all in time for its grand opening.
The result was a groundbreaking success. LiteScan’s debut at Sphere marked a major achievement in volumetric capture, delivering a seamless experience for guests and establishing itself as a hallmark of innovation at the venue. Visitors were scanned and transformed into captivating volumetric avatars, contributing to a spectacle experienced by millions and viewed across countless screens worldwide.
By scale and reach, LiteScan at Sphere has likely achieved the largest audience for any volumetric capture solution globally. This monumental achievement stands as a testament to the phenomenal talent, commitment, and creativity of my team of artists, producers, and engineers who made it possible.
Sphere Avatar Scanners not only set a new benchmark for volumetric capture but also highlighted the transformative potential of interactive technology in entertainment. It remains one of the most ambitious and rewarding projects I have had the honor to lead.
The 100%
The 100% is a pioneering virtual reality experience and a heartfelt fundraising campaign created for Stand Up To Cancer. It tells the powerful story of a rising star ballerina, diagnosed with stage 4 breast cancer, and her extraordinary journey through courage, resilience, and grace.
One of the earliest large-scale productions in volumetric video, The 100% broke new ground in immersive storytelling. As the first project to be filmed on Microsoft’s volumetric stage, it set a new standard for the medium. By approaching the production with a cinematic philosophy, the team carefully pre-planned and blocked each capture, lighting every scene to enhance how it would ultimately be experienced in virtual reality. This meticulous attention to detail influenced how Microsoft later approached lighting in volumetric productions, moving away from their initial flat, broad-lighting methodology.
The project required groundbreaking innovation in post-production as well. Custom pipelines were developed to retime, relight, and edit the volumetric captures, resulting in a seamless and emotionally resonant final piece.
Beyond the virtual reality experience, The 100% extended its reach through a multi-faceted campaign. A physical playbill was distributed at events, designed to engage audiences and serve as a trigger for a supplemental Augmented Reality (AR) application. This AR experience not only showcased volumetric video in an augmented space but also acted as a portal for donations to Stand Up To Cancer, blending cutting-edge technology with a vital social cause.
Corporate sponsorships played a significant role in bringing this ambitious project to life. Intel and HP provided critical financing and hardware support, with additional contributions from OWC. This backing ensured the production could push the boundaries of emerging media, culminating in a premiere at Tribeca Film Festival and a series of high-profile festival showings.
The 100% garnered widespread acclaim, winning Best Branded VR Experience of 2019 and the Social Impact Award at the VR Awards, among numerous other accolades. It was further recognized by the Television Academy with an Emmy nomination for Innovation in Emerging Media, cementing its status as a benchmark in both immersive storytelling and socially impactful media.
This project remains one of the most meaningful endeavors of my career. Its story, mission, and technical achievements reflect the incredible talent and passion of the team behind it.
One of the earliest large-scale productions in volumetric video, The 100% broke new ground in immersive storytelling. As the first project to be filmed on Microsoft’s volumetric stage, it set a new standard for the medium. By approaching the production with a cinematic philosophy, the team carefully pre-planned and blocked each capture, lighting every scene to enhance how it would ultimately be experienced in virtual reality. This meticulous attention to detail influenced how Microsoft later approached lighting in volumetric productions, moving away from their initial flat, broad-lighting methodology.
The project required groundbreaking innovation in post-production as well. Custom pipelines were developed to retime, relight, and edit the volumetric captures, resulting in a seamless and emotionally resonant final piece.
Beyond the virtual reality experience, The 100% extended its reach through a multi-faceted campaign. A physical playbill was distributed at events, designed to engage audiences and serve as a trigger for a supplemental Augmented Reality (AR) application. This AR experience not only showcased volumetric video in an augmented space but also acted as a portal for donations to Stand Up To Cancer, blending cutting-edge technology with a vital social cause.
Corporate sponsorships played a significant role in bringing this ambitious project to life. Intel and HP provided critical financing and hardware support, with additional contributions from OWC. This backing ensured the production could push the boundaries of emerging media, culminating in a premiere at Tribeca Film Festival and a series of high-profile festival showings.
The 100% garnered widespread acclaim, winning Best Branded VR Experience of 2019 and the Social Impact Award at the VR Awards, among numerous other accolades. It was further recognized by the Television Academy with an Emmy nomination for Innovation in Emerging Media, cementing its status as a benchmark in both immersive storytelling and socially impactful media.
This project remains one of the most meaningful endeavors of my career. Its story, mission, and technical achievements reflect the incredible talent and passion of the team behind it.
Zanzibar: Trouble in Paradise
Zanzibar: Trouble in Paradise is a deeply moving documentary that tells the story of women in Zanzibar, an archipelago of Tanzania, who have found financial independence through seaweed farming—a livelihood increasingly threatened by climate change. The film chronicles their transition to sea sponge cultivation, a sustainable alternative that offers hope and resilience in the face of adversity.
This project originated in 2021 with the ambition to deploy custom-built holographic camera systems in the field, merging cutting-edge technology with meaningful storytelling. Collaborating with a frequent creative partner and drawing from prior Africa-based productions, we explored numerous potential narratives before committing to the remarkable story of the women of Zanzibar.
Capturing this story required a multifaceted team adept at navigating both the technical challenges of groundbreaking holographic video capture and the emotional depth of the women's experiences. The technology needed to be invisible to the subjects, allowing their authenticity, vulnerability, and strength to shine through.
The film premiered at the Tribeca Film Festival in 2022, accompanied by a fully immersive, custom-fabricated set that accentuated the viewing experience. This premiere also marked a historic milestone in holographic video, debuting the world’s largest holographic display in collaboration with Looking Glass Factory. Viewers described the experience as looking through a window into reality itself—an immersive, tactile sensation that felt as if they could reach out and touch the world on screen.
The innovation and storytelling of Zanzibar: Trouble in Paradise garnered the attention of Apple, leading to an invitation to present the film and share the creative process with their iPhone team at Apple’s Cupertino campus.
This project not only highlighted the resilience of the women of Zanzibar but also marked a significant step forward in the democratization of cinematic holographic video capture. By breaking down the cost and complexity of the medium, Zanzibar exemplifies how technology can empower both storytelling and social change. It remains a testament to the transformative potential of combining human narratives with technological innovation.
This project originated in 2021 with the ambition to deploy custom-built holographic camera systems in the field, merging cutting-edge technology with meaningful storytelling. Collaborating with a frequent creative partner and drawing from prior Africa-based productions, we explored numerous potential narratives before committing to the remarkable story of the women of Zanzibar.
Capturing this story required a multifaceted team adept at navigating both the technical challenges of groundbreaking holographic video capture and the emotional depth of the women's experiences. The technology needed to be invisible to the subjects, allowing their authenticity, vulnerability, and strength to shine through.
The film premiered at the Tribeca Film Festival in 2022, accompanied by a fully immersive, custom-fabricated set that accentuated the viewing experience. This premiere also marked a historic milestone in holographic video, debuting the world’s largest holographic display in collaboration with Looking Glass Factory. Viewers described the experience as looking through a window into reality itself—an immersive, tactile sensation that felt as if they could reach out and touch the world on screen.
The innovation and storytelling of Zanzibar: Trouble in Paradise garnered the attention of Apple, leading to an invitation to present the film and share the creative process with their iPhone team at Apple’s Cupertino campus.
This project not only highlighted the resilience of the women of Zanzibar but also marked a significant step forward in the democratization of cinematic holographic video capture. By breaking down the cost and complexity of the medium, Zanzibar exemplifies how technology can empower both storytelling and social change. It remains a testament to the transformative potential of combining human narratives with technological innovation.
TaserCon Keynote Show
By 2023, Axon had cemented its reputation as the global leader in first responder equipment and software. In a bold leap forward, the company announced groundbreaking advancements to its iconic product, the TASER, reinforcing its commitment to innovation and its mission to reduce gun violence. To celebrate this milestone, Axon hosted the inaugural TaserCon in Las Vegas, bringing together top law enforcement decision-makers from around the world for an event that would define the future of public safety.
The opening of TaserCon needed to honor Axon’s storied legacy while encapsulating the transformative potential of its latest innovations. With only three weeks to bring this vision to life, I led the production of a sensory-driven experience.
The result was nothing short of extraordinary. We crafted a multilayered audio design rich with historical significance, pairing it with cutting-edge laser systems, fog machines, and animated lighting sequences that transformed the venue into a living, breathing narrative. Dynamic video elements synchronized with the immersive lighting created an overwhelming, cinematic journey—transporting the audience through Axon’s legacy, mission, and future in mere minutes.
The opening of TaserCon needed to honor Axon’s storied legacy while encapsulating the transformative potential of its latest innovations. With only three weeks to bring this vision to life, I led the production of a sensory-driven experience.
The result was nothing short of extraordinary. We crafted a multilayered audio design rich with historical significance, pairing it with cutting-edge laser systems, fog machines, and animated lighting sequences that transformed the venue into a living, breathing narrative. Dynamic video elements synchronized with the immersive lighting created an overwhelming, cinematic journey—transporting the audience through Axon’s legacy, mission, and future in mere minutes.
AI & Avatar Event Opening
LionTree, a prestigious merchant bank at the nexus of the world’s largest technology and entertainment transactions, hosts an annual retreat that gathers industry leaders to explore trends shaping the future. Since 2019, I’ve had the privilege of creating bespoke productions for this event, from interactive art installations to its memorable openings.
In 2023, the rapid advancements in AI and avatars dominated discussions, with these technologies redefining creative workflows and technical possibilities. Drawing on years of expertise in 3D capture and volumetric imaging, my team sought to craft an opening that not only reflected these transformative trends but positioned LionTree at the forefront of innovation.
The result was a stunning showcase of AI-generated video, built from a custom-designed production pipeline tailored to LionTree’s vision. We captured their CEO using advanced volumetric technologies, seamlessly integrating his likeness into a holographic setting. This immersive presentation blended cutting-edge AI with the artistry of storytelling, creating a dynamic and thought-provoking introduction.
In 2023, the rapid advancements in AI and avatars dominated discussions, with these technologies redefining creative workflows and technical possibilities. Drawing on years of expertise in 3D capture and volumetric imaging, my team sought to craft an opening that not only reflected these transformative trends but positioned LionTree at the forefront of innovation.
The result was a stunning showcase of AI-generated video, built from a custom-designed production pipeline tailored to LionTree’s vision. We captured their CEO using advanced volumetric technologies, seamlessly integrating his likeness into a holographic setting. This immersive presentation blended cutting-edge AI with the artistry of storytelling, creating a dynamic and thought-provoking introduction.
Animorphic Animations
LionTree, a prestigious merchant bank at the center of the world’s largest technology and entertainment transactions, holds an annual retreat that brings together industry leaders to explore trends shaping the future. Since 2019, I’ve had the privilege of creating bespoke productions for this event, blending innovation and artistry to craft memorable experiences.
In 2022, my company delivered a series of immersive experiences that highlighted LionTree’s commitment to innovation and cultural connection. Central to the event was a mandate to design anamorphic animations for a large LED screen, installed as the visual centerpiece of one of the key venues.
The event's opening ceremony, held in front of this screen, featured a custom art piece celebrating humanity’s emergence from the isolation of the COVID-19 pandemic and the return to social gatherings. The visuals, carefully directed to evoke themes of renewal and connection, were accompanied by a soundscape unlike any other. The audio was crafted from electrical pulses measured from living forests, creating an organic and ethereal atmosphere that grounded the piece in nature.
For an 80s-themed cocktail hour, we captured the era’s essence with a series of animations featuring skiers rendered in a retro aesthetic inspired by the iconic ski resort art styles of the time. This playful, nostalgic experience delighted guests and added a distinct personality to the evening’s festivities.
In a final innovative touch, each guest was gifted a custom-designed NFT modeled after their likeness, securely minted on the blockchain. These unique digital assets were displayed prominently throughout the event, combining cutting-edge technology with personalized artistry to create lasting impressions.
In 2022, my company delivered a series of immersive experiences that highlighted LionTree’s commitment to innovation and cultural connection. Central to the event was a mandate to design anamorphic animations for a large LED screen, installed as the visual centerpiece of one of the key venues.
The event's opening ceremony, held in front of this screen, featured a custom art piece celebrating humanity’s emergence from the isolation of the COVID-19 pandemic and the return to social gatherings. The visuals, carefully directed to evoke themes of renewal and connection, were accompanied by a soundscape unlike any other. The audio was crafted from electrical pulses measured from living forests, creating an organic and ethereal atmosphere that grounded the piece in nature.
For an 80s-themed cocktail hour, we captured the era’s essence with a series of animations featuring skiers rendered in a retro aesthetic inspired by the iconic ski resort art styles of the time. This playful, nostalgic experience delighted guests and added a distinct personality to the evening’s festivities.
In a final innovative touch, each guest was gifted a custom-designed NFT modeled after their likeness, securely minted on the blockchain. These unique digital assets were displayed prominently throughout the event, combining cutting-edge technology with personalized artistry to create lasting impressions.
Las Vegas Sphere: Pipeline Development
In 2018, I was approached by a frequent collaborator consulting on a confidential project for Madison Square Garden. Leveraging my company’s expertise in 360 video and immersive content, I was brought on to address the organization’s need for post-production solutions for what would become the world’s largest immersive video display—The Las Vegas Sphere.
What began as an initial R&D sprint quickly evolved into a multi-year endeavor. Over the course of two years, my team and I established best practices for the Sphere’s groundbreaking format, navigating the technical and creative challenges of producing content at an unprecedented scale. Our work contributed directly to Postcard From Earth, the Sphere’s awe-inspiring opening show, and laid the foundation for an entirely new way of visual storytelling.
As part of this initiative, my company assembled a team of leading experts in immersive video and interactive technologies. This team transitioned to full-time roles within the Sphere organization, solidifying their capabilities as the venue approached its debut. Meanwhile, my company remained an independent partner, continuing to collaborate with the Sphere on numerous R&D projects and producing cutting-edge content for years to come.
What began as an initial R&D sprint quickly evolved into a multi-year endeavor. Over the course of two years, my team and I established best practices for the Sphere’s groundbreaking format, navigating the technical and creative challenges of producing content at an unprecedented scale. Our work contributed directly to Postcard From Earth, the Sphere’s awe-inspiring opening show, and laid the foundation for an entirely new way of visual storytelling.
As part of this initiative, my company assembled a team of leading experts in immersive video and interactive technologies. This team transitioned to full-time roles within the Sphere organization, solidifying their capabilities as the venue approached its debut. Meanwhile, my company remained an independent partner, continuing to collaborate with the Sphere on numerous R&D projects and producing cutting-edge content for years to come.
The Midnight Oil Club: A Retro-Futuristic Arcade
LionTree, a prestigious merchant bank at the center of the world’s largest technology and entertainment transactions, hosts an annual retreat that gathers industry leaders to explore trends shaping the future. Since 2019, I’ve had the privilege of crafting bespoke productions for this event, blending innovation and artistry to create unforgettable experiences.
In 2022, as the world began to reemerge from two years of COVID isolation, the event celebrated the return to social gatherings with a sense of creativity and nostalgia. Among my company’s many contributions that year was The Midnight Oil Club, a custom-designed retro-futuristic arcade that paid homage to over a century of shared entertainment.
The arcade brought together carefully curated vintage machines and cutting-edge technology, all unified by a cohesive Art Deco and Blade Runner-inspired aesthetic. Spanning over 100 years of gaming history, it featured penny arcade machines dating back to 1905 alongside bespoke modern creations that we designed, fabricated, and programmed specifically for the event.
Highlights included:
A Volumetric Fortune Teller: Using AI to generate personalized fortunes, blending holography with vintage charm.
A Hologram Boxing Game: Interactive and physically engaging, this game brought modern immersion to a classic concept.
A Body-Tracking Ski Ball Machine: Enhanced with curved LED displays and holographic elements for a futuristic twist on a beloved arcade staple.
A Hologram NFT Postcard Machine: Guests were rewarded with custom NFT postcards, melding nostalgia with blockchain technology.
Historical Treasures: Included one of the first claw machines ever produced, a classic wooden penny press, a mechanical boxing machine, and a meticulously restored World War II-era French mechanical gambling game.
The arcade wasn’t just about the machines—it was an atmosphere. A bar served era-appropriate themed drinks, while lighting, decor, and soundscapes set a warm yet futuristic mood that invited guests to linger, play, and connect.
In 2022, as the world began to reemerge from two years of COVID isolation, the event celebrated the return to social gatherings with a sense of creativity and nostalgia. Among my company’s many contributions that year was The Midnight Oil Club, a custom-designed retro-futuristic arcade that paid homage to over a century of shared entertainment.
The arcade brought together carefully curated vintage machines and cutting-edge technology, all unified by a cohesive Art Deco and Blade Runner-inspired aesthetic. Spanning over 100 years of gaming history, it featured penny arcade machines dating back to 1905 alongside bespoke modern creations that we designed, fabricated, and programmed specifically for the event.
Highlights included:
A Volumetric Fortune Teller: Using AI to generate personalized fortunes, blending holography with vintage charm.
A Hologram Boxing Game: Interactive and physically engaging, this game brought modern immersion to a classic concept.
A Body-Tracking Ski Ball Machine: Enhanced with curved LED displays and holographic elements for a futuristic twist on a beloved arcade staple.
A Hologram NFT Postcard Machine: Guests were rewarded with custom NFT postcards, melding nostalgia with blockchain technology.
Historical Treasures: Included one of the first claw machines ever produced, a classic wooden penny press, a mechanical boxing machine, and a meticulously restored World War II-era French mechanical gambling game.
The arcade wasn’t just about the machines—it was an atmosphere. A bar served era-appropriate themed drinks, while lighting, decor, and soundscapes set a warm yet futuristic mood that invited guests to linger, play, and connect.
LiteScan
LiteScan is the world’s first fully productized end-to-end volumetric capture system, designed for seamless operation in high-traffic public and event spaces. Combining cutting-edge hardware with cloud-based processing, LiteScan offers a user-friendly, scalable solution for creating holographic avatars and immersive content. The system features custom-built synchronized cameras that capture 360-degree reconstructions with a 100% success rate, overcoming traditional photogrammetry challenges to accommodate all skin tones, hair styles, clothing, and body shapes. With streamlined operation requiring minimal training, LiteScan enables rapid capture and distribution of personalized volumetric content in minutes. It has been deployed globally to scan millions of individuals, setting a new standard for accessibility and innovation in volumetric capture technology.
The Dark Knight Dive
In 2019, to celebrate Batman’s 80th anniversary, fans at Comic-Con were transported to Gotham City like never before with The Dark Knight Dive—a groundbreaking VR activation that combined a 360º virtual reality journey with the physical thrill of a skydiving wind tunnel.
My company produced the full 360-degree recreation of Gotham City for the VR experience. Working on an accelerated seven-week timeline, we meticulously designed and animated a virtual world that immersed fans in the shadowy streets and iconic landmarks of Batman’s home. Additionally, we crafted visual assets for the physical set design.
The result was an unforgettable experience that captivated audiences and garnered massive media attention. The Dark Knight Dive not only delighted fans but also earned industry acclaim, winning a Gold Clio Award for its innovative approach to fan engagement.
My company produced the full 360-degree recreation of Gotham City for the VR experience. Working on an accelerated seven-week timeline, we meticulously designed and animated a virtual world that immersed fans in the shadowy streets and iconic landmarks of Batman’s home. Additionally, we crafted visual assets for the physical set design.
The result was an unforgettable experience that captivated audiences and garnered massive media attention. The Dark Knight Dive not only delighted fans but also earned industry acclaim, winning a Gold Clio Award for its innovative approach to fan engagement.
Salesforce Magical Treehouse
In 2022, Salesforce approached us to create an activation that would draw attendees into their booth with visual excitement and provide a memorable takeaway for their participation. Working closely within Salesforce’s disciplined brand guidelines, we had the unique opportunity to incorporate their iconic mascot characters into a dynamic, immersive experience.
At the heart of the activation was a magical treehouse, designed as the home for Salesforce’s beloved characters. Guests could interact with the installation by pulling one of three levers, each triggering animations in a holographic display that brought the characters to life, performing playful jigs in their enchanted environment. As a reward, the machine dispensed branded stickers featuring logos and character designs, providing guests with a fun and tangible memento.
The treehouse was surrounded by glowing LED mushrooms that illuminated the space, along with smaller holographic displays embedded as “windows” into the treehouse. These displays offered guests a peek into the ongoing activities inside the tree, adding depth and intrigue to the installation. Lush foliage and additional brand characters adorned the surrounding space, creating a vibrant, immersive environment that felt alive with magic and movement.
The Salesforce Magical Treehouse was a crowd favorite, combining playful interactivity, visual excitement, and brand storytelling to deliver an unforgettable experience.
At the heart of the activation was a magical treehouse, designed as the home for Salesforce’s beloved characters. Guests could interact with the installation by pulling one of three levers, each triggering animations in a holographic display that brought the characters to life, performing playful jigs in their enchanted environment. As a reward, the machine dispensed branded stickers featuring logos and character designs, providing guests with a fun and tangible memento.
The treehouse was surrounded by glowing LED mushrooms that illuminated the space, along with smaller holographic displays embedded as “windows” into the treehouse. These displays offered guests a peek into the ongoing activities inside the tree, adding depth and intrigue to the installation. Lush foliage and additional brand characters adorned the surrounding space, creating a vibrant, immersive environment that felt alive with magic and movement.
The Salesforce Magical Treehouse was a crowd favorite, combining playful interactivity, visual excitement, and brand storytelling to deliver an unforgettable experience.
Google Expeditions
Google Expeditions was an innovative international education platform that brought the world into classrooms through virtual reality. Designed for grade school to high school students, it allowed teachers to take their students on immersive field trips to explore cultural, environmental, and social topics worldwide. My company was honored to secure the first content production deal with Expeditions, creating impactful experiences that brought pressing global stories to life.
Among the projects we produced:
The Last Nomads: A poignant exploration of the Hadzabe people, one of the world’s last remaining nomadic tribes, highlighting the cultural, political, and environmental challenges threatening their way of life.
Rain and Sun: A deep dive into climate change’s impact on Tanzanian agriculture, documenting the struggles and adaptations of local farmers facing shifting weather patterns.
Refugee: A series addressing the Syrian refugee crisis in Germany, focusing on youth education, work assimilation, and cultural integration through sports.
Creating these experiences was both a technical and creative challenge. Filming in remote locations like rural Tanzania presented logistical hurdles, particularly in powering the large cameras required at the time. Reflecting on the advancements in technology since then, it’s remarkable to think similar shots can now be captured with pocket-sized devices that auto-stitch images together. Despite the challenges, the opportunity to bring these stories to life and share them with students worldwide was immensely rewarding.
Among the projects we produced:
The Last Nomads: A poignant exploration of the Hadzabe people, one of the world’s last remaining nomadic tribes, highlighting the cultural, political, and environmental challenges threatening their way of life.
Rain and Sun: A deep dive into climate change’s impact on Tanzanian agriculture, documenting the struggles and adaptations of local farmers facing shifting weather patterns.
Refugee: A series addressing the Syrian refugee crisis in Germany, focusing on youth education, work assimilation, and cultural integration through sports.
Creating these experiences was both a technical and creative challenge. Filming in remote locations like rural Tanzania presented logistical hurdles, particularly in powering the large cameras required at the time. Reflecting on the advancements in technology since then, it’s remarkable to think similar shots can now be captured with pocket-sized devices that auto-stitch images together. Despite the challenges, the opportunity to bring these stories to life and share them with students worldwide was immensely rewarding.
Exospace Invaders
Even before our partnership with Sphere began in 2018, my team had been at the forefront of producing experiences for spherical video displays, globes, and interactive globe-based games. It’s fascinating to reflect on those early innovations, given how Sphere has since propelled the medium into the global spotlight.
In 2023, we embarked on a series of R&D projects to explore the interactive possibilities for Sphere. Among these initiatives was ExoSpace Invaders, a large-scale, multi-user Augmented Reality (AR) game inspired by the classic Space Invaders. This project was not only a nostalgic homage but also a technical and creative milestone, providing valuable insights into Sphere’s potential for interactive entertainment.
Visually, ExoSpace Invaders dazzled with a retro-inspired art direction that captivated players and spectators alike. Technically, it pushed boundaries by enabling countless players to participate simultaneously via their mobile devices, all while achieving precise AR tracking of Sphere’s massive structure. These innovations showcased the potential for truly shared, immersive gaming experiences on an unprecedented scale.
In addition to its technical triumphs, the project demonstrated a keen eye for business strategy. Brand integration was seamlessly woven into the gameplay, offering monetization opportunities without disrupting the user experience.
ExoSpace Invaders was more than just a game; it was a framework for the future of large-scale AR entertainment, blending innovation, nostalgia, and commercial viability into one compelling package.
In 2023, we embarked on a series of R&D projects to explore the interactive possibilities for Sphere. Among these initiatives was ExoSpace Invaders, a large-scale, multi-user Augmented Reality (AR) game inspired by the classic Space Invaders. This project was not only a nostalgic homage but also a technical and creative milestone, providing valuable insights into Sphere’s potential for interactive entertainment.
Visually, ExoSpace Invaders dazzled with a retro-inspired art direction that captivated players and spectators alike. Technically, it pushed boundaries by enabling countless players to participate simultaneously via their mobile devices, all while achieving precise AR tracking of Sphere’s massive structure. These innovations showcased the potential for truly shared, immersive gaming experiences on an unprecedented scale.
In addition to its technical triumphs, the project demonstrated a keen eye for business strategy. Brand integration was seamlessly woven into the gameplay, offering monetization opportunities without disrupting the user experience.
ExoSpace Invaders was more than just a game; it was a framework for the future of large-scale AR entertainment, blending innovation, nostalgia, and commercial viability into one compelling package.
The Sandbox
LionTree, a prestigious merchant bank at the center of the world’s largest technology and entertainment transactions, hosts an annual retreat that gathers industry leaders to explore trends shaping the future. Our relationship with LionTree began with The Sandbox, a project that combined immersive technology and meaningful storytelling to support rainforest conservation efforts in Guatemala.
The event featured projector-based globes as displays, and LionTree approached us to design content and experiences around this technology. To highlight the noble conservation initiative and the event’s theme of connectedness, we created The Sandbox, a multi-sensory, interactive art piece that invited guests to engage, collaborate, and leave their individual mark on the performance.
At the heart of The Sandbox was a large LED screen depicting a dynamic, real-time scene of a Guatemalan Mayan ruin, set in the rainforest LionTree was sponsoring. The accompanying globe display showcased the forest’s diverse wildlife, with scenes triggered by physical statues placed near the globe using RFID chips. These statues also influenced the weather within the visuals, creating an evolving environment for participants to explore.
A central sandbox incorporated projection mapping and depth sensors to simulate the topography of the rainforest. As guests combed their hands through the sand, the visuals responded in real time, reflecting changes in the forest’s terrain, fauna, and weather patterns. A striking Mayan sundial allowed participants to control the passage of time, shifting the visuals from day to night, while an immersive soundscape—crafted from real samples from the region—enhanced the experience.
The entire installation was housed within a beautifully fabricated design, blending artistry and technology to create a cohesive and impactful narrative.
Completed in just five weeks, The Sandbox was an extraordinary accomplishment for my team. Unveiled shortly before the pandemic began, it served as a poignant reminder of the importance of connection—between people, nature, and shared experiences.
The event featured projector-based globes as displays, and LionTree approached us to design content and experiences around this technology. To highlight the noble conservation initiative and the event’s theme of connectedness, we created The Sandbox, a multi-sensory, interactive art piece that invited guests to engage, collaborate, and leave their individual mark on the performance.
At the heart of The Sandbox was a large LED screen depicting a dynamic, real-time scene of a Guatemalan Mayan ruin, set in the rainforest LionTree was sponsoring. The accompanying globe display showcased the forest’s diverse wildlife, with scenes triggered by physical statues placed near the globe using RFID chips. These statues also influenced the weather within the visuals, creating an evolving environment for participants to explore.
A central sandbox incorporated projection mapping and depth sensors to simulate the topography of the rainforest. As guests combed their hands through the sand, the visuals responded in real time, reflecting changes in the forest’s terrain, fauna, and weather patterns. A striking Mayan sundial allowed participants to control the passage of time, shifting the visuals from day to night, while an immersive soundscape—crafted from real samples from the region—enhanced the experience.
The entire installation was housed within a beautifully fabricated design, blending artistry and technology to create a cohesive and impactful narrative.
Completed in just five weeks, The Sandbox was an extraordinary accomplishment for my team. Unveiled shortly before the pandemic began, it served as a poignant reminder of the importance of connection—between people, nature, and shared experiences.
The Hologram Fortune Teller
As part of The Midnight Oil Club, a retro-futuristic arcade we created for LionTree’s 2022 retreat, the Fortune Teller stood out as a technical and creative triumph. The arcade itself blended over 100 years of entertainment history, featuring a mix of curated vintage machines and bespoke modern creations unified by a Blade Runner-inspired aesthetic. Among its many attractions, the Fortune Teller was the crown jewel, captivating audiences with its innovative use of holographic and interactive technologies.
The Fortune Teller was a live volumetric experience that achieved a groundbreaking milestone: the creation of a real-time holographic video display. Utilizing a live volumetric camera solution, we captured a performer’s likeness in real-time and overlaid it onto a Unity-based interactive framework. This enabled the performer to trigger animations, effects, and personalized interactions with guests approaching the booth.
The integration of technology didn’t stop there. The performer, equipped with a live feed of the arcade floor, could observe and communicate directly with guests, bringing an unparalleled level of interactivity to the experience. At the push of a button, the Fortune Teller could also print AI-generated fortunes, providing participants with a tangible and memorable keepsake from their encounter.
A standout favorite of the event, this project not only delighted guests but also marked an important chapter in the evolution of the volumetric technologies that have defined my career.
The Fortune Teller was a live volumetric experience that achieved a groundbreaking milestone: the creation of a real-time holographic video display. Utilizing a live volumetric camera solution, we captured a performer’s likeness in real-time and overlaid it onto a Unity-based interactive framework. This enabled the performer to trigger animations, effects, and personalized interactions with guests approaching the booth.
The integration of technology didn’t stop there. The performer, equipped with a live feed of the arcade floor, could observe and communicate directly with guests, bringing an unparalleled level of interactivity to the experience. At the push of a button, the Fortune Teller could also print AI-generated fortunes, providing participants with a tangible and memorable keepsake from their encounter.
A standout favorite of the event, this project not only delighted guests but also marked an important chapter in the evolution of the volumetric technologies that have defined my career.
Axon Live Webinar: Pioneering Virtual Engagement During the Pandemic
In 2020, as the world adapted to the severe limitations imposed by the pandemic, Axon sought innovative solutions to connect with their audience in the absence of traditional conferences and keynotes. Building on the success of several prior collaborations, my company was tasked with producing a live webinar broadcast to announce Axon’s groundbreaking advancements in virtual reality training.
The project required a creative approach to overcome the production challenges of COVID-19 while maintaining Axon’s distinctive and dynamic branding. Drawing inspiration from their sleek, sci-fi aesthetic, we crafted a visually striking experience that seamlessly blended live-action shoots of Axon’s C-Suite executives with bold, cinematic VFX. These visuals not only captured the futuristic essence of Axon’s mission but also elevated the broadcast into an engaging and polished presentation.
Despite the limitations of the time, the live webinar was a resounding success. It reached the nation’s top law enforcement decision-makers, effectively communicating Axon’s vision for the future of training through immersive technology. This project stands as a testament to the power of adaptability, creativity, and collaboration in delivering impactful results, even under extraordinary circumstances.
The project required a creative approach to overcome the production challenges of COVID-19 while maintaining Axon’s distinctive and dynamic branding. Drawing inspiration from their sleek, sci-fi aesthetic, we crafted a visually striking experience that seamlessly blended live-action shoots of Axon’s C-Suite executives with bold, cinematic VFX. These visuals not only captured the futuristic essence of Axon’s mission but also elevated the broadcast into an engaging and polished presentation.
Despite the limitations of the time, the live webinar was a resounding success. It reached the nation’s top law enforcement decision-makers, effectively communicating Axon’s vision for the future of training through immersive technology. This project stands as a testament to the power of adaptability, creativity, and collaboration in delivering impactful results, even under extraordinary circumstances.
Live Avatar Capture Montage
At LionTree’s 2023 annual retreat, LiteScan, our groundbreaking avatar scanner captured the event’s spirit of connection. Reflecting the theme that while not everyone is together at the same time, we are all interconnected, LiteScan was used to individually scan each guest throughout the event, creating a unique and personal experience for all attendees.
As an immediate gift, each guest received a video of their capture, beautifully composited into stunning settings around the resort. These personalized mementos served as both a keepsake and a celebration of their participation in the event.
The highlight of the project, however, was a meticulously orchestrated montage that brought everyone together in a shared virtual space. Using 3D scans of the resort and each guest’s avatar, we created a breathtaking video that reimagined moments of togetherness that would otherwise be impossible.
This was accomplished with extraordinary speed and precision. In the weeks leading up to the event, we captured and prepared the resort’s 3D environment, pre-planning virtual camera movements and placeholder positions for guests. As individual scans were processed in real time during the event, they were seamlessly integrated into the montage. The final piece, completed within hours of the last scan, was unveiled at the event, serving as a poignant and visually stunning testament to the power of connection.
As an immediate gift, each guest received a video of their capture, beautifully composited into stunning settings around the resort. These personalized mementos served as both a keepsake and a celebration of their participation in the event.
The highlight of the project, however, was a meticulously orchestrated montage that brought everyone together in a shared virtual space. Using 3D scans of the resort and each guest’s avatar, we created a breathtaking video that reimagined moments of togetherness that would otherwise be impossible.
This was accomplished with extraordinary speed and precision. In the weeks leading up to the event, we captured and prepared the resort’s 3D environment, pre-planning virtual camera movements and placeholder positions for guests. As individual scans were processed in real time during the event, they were seamlessly integrated into the montage. The final piece, completed within hours of the last scan, was unveiled at the event, serving as a poignant and visually stunning testament to the power of connection.
Springbok Cares: Harnessing Immersive Technology for Healing
After producing a fundraising campaign for the University of Southern California’s Adolescent and Young Adult (AYA) Cancer Program and working closely with young cancer patients, I recognized the transformative potential of immersive technologies in healthcare. Motivated by this insight, I co-founded Springbok Cares, a 501(c)(3) non-profit dedicated to bringing immersive technologies into hospitals to support patients with engaging and therapeutic experiences.
The mission of Springbok Cares was twofold: to offer patients a form of healthy escapism during challenging treatments and to collaborate with researchers and doctors to study and quantify the positive impacts these technologies could have on medical outcomes.
Through corporate sponsorships that I personally brokered, including partnerships with Google, Panasonic, and MSI, the organization was able to launch impactful programs. These began at USC, serving both inpatient and outpatient populations, and expanded to include Children’s Hospital Los Angeles and the University of Nebraska. The programs benefited a wide range of patients, from young adults to geriatric populations, providing immersive content designed to entertain, inspire, and alleviate stress.
Springbok Cares achieved numerous milestones during its operation, bridging technology and healthcare to enhance the patient experience. While the complexities of the COVID-19 pandemic ultimately brought the programs to a conclusion, the positive impact and goodwill generated by the organization continue to resonate.
The mission of Springbok Cares was twofold: to offer patients a form of healthy escapism during challenging treatments and to collaborate with researchers and doctors to study and quantify the positive impacts these technologies could have on medical outcomes.
Through corporate sponsorships that I personally brokered, including partnerships with Google, Panasonic, and MSI, the organization was able to launch impactful programs. These began at USC, serving both inpatient and outpatient populations, and expanded to include Children’s Hospital Los Angeles and the University of Nebraska. The programs benefited a wide range of patients, from young adults to geriatric populations, providing immersive content designed to entertain, inspire, and alleviate stress.
Springbok Cares achieved numerous milestones during its operation, bridging technology and healthcare to enhance the patient experience. While the complexities of the COVID-19 pandemic ultimately brought the programs to a conclusion, the positive impact and goodwill generated by the organization continue to resonate.
Star Trek: Age of Perseus
Star Trek: Age of Perseus (AoP) was an ambitious original Star Trek IP co-developed with Nicholas Meyer, the acclaimed writer and director behind some of the franchise's most iconic films, including Star Trek II: The Wrath of Khan and Star Trek VI: The Undiscovered Country. AoP sought to explore an untold chapter in the Star Trek timeline, envisioned as a multi-platform narrative spanning a variety of media, including groundbreaking immersive experiences.
Though Age of Perseus ultimately did not come to fruition, the development process was nothing short of groundbreaking. Among its highlights was an innovative augmented reality game that utilized large spherical globes as the centerpiece of its interactive experience. This project set new standards for real-time interactive design and served as the initial foundation for many of the technologies later developed for Madison Square Garden's Sphere.
AoP stands apart in my body of work, not for its conclusion but for the innovations it fostered and the doors it opened. It is a reminder that success is often measured by the groundwork laid for future endeavors, and when one journey ends, it frequently leads to new and exciting opportunities. The creative and technical achievements of Age of Perseus remain a testament to the spirit of exploration and ingenuity that defines the Star Trek universe.
And perhaps, in the not-too-distant future, the world will have the chance to experience the full vision of The Age of Perseus.
Though Age of Perseus ultimately did not come to fruition, the development process was nothing short of groundbreaking. Among its highlights was an innovative augmented reality game that utilized large spherical globes as the centerpiece of its interactive experience. This project set new standards for real-time interactive design and served as the initial foundation for many of the technologies later developed for Madison Square Garden's Sphere.
AoP stands apart in my body of work, not for its conclusion but for the innovations it fostered and the doors it opened. It is a reminder that success is often measured by the groundwork laid for future endeavors, and when one journey ends, it frequently leads to new and exciting opportunities. The creative and technical achievements of Age of Perseus remain a testament to the spirit of exploration and ingenuity that defines the Star Trek universe.
And perhaps, in the not-too-distant future, the world will have the chance to experience the full vision of The Age of Perseus.
Slipknot: Immersive Media for Heavy Metal Legends
In 2016, as 360 video was rapidly emerging as a transformative medium, I had already established a foothold in the space with numerous projects. It was during this pivotal time that I had the incredible opportunity to produce a series of immersive media experiences for the legendary heavy metal band, Slipknot.
The project focused on creating 360-degree video profiles of individual band members, capturing their unique personas and energy in an unprecedented way. Slipknot, fresh off a national tour, was playing a major concert in Las Vegas, which served as the perfect backdrop for this ambitious production.
To maximize the project’s reach, I brokered a distribution deal with Vrideo, one of the early leaders in the immersive video platform space. Filming on location in Las Vegas, my team captured the raw intensity and mystique of Slipknot, delivering an experience that gave fans a visceral, up-close connection to the band.
As a lifelong heavy metal fan, this project producing for Slipknot exemplified how meaningful projects can seamlessly blend professional innovation with personal passion.
The project focused on creating 360-degree video profiles of individual band members, capturing their unique personas and energy in an unprecedented way. Slipknot, fresh off a national tour, was playing a major concert in Las Vegas, which served as the perfect backdrop for this ambitious production.
To maximize the project’s reach, I brokered a distribution deal with Vrideo, one of the early leaders in the immersive video platform space. Filming on location in Las Vegas, my team captured the raw intensity and mystique of Slipknot, delivering an experience that gave fans a visceral, up-close connection to the band.
As a lifelong heavy metal fan, this project producing for Slipknot exemplified how meaningful projects can seamlessly blend professional innovation with personal passion.
AI Mosaic: A Collaborative Generative Art Experience
AI Mosaic: A Collaborative Generative Art Experience for LionTree
In early 2023, as generative AI rapidly began disrupting the technology and entertainment industries, the mainstream, user-friendly tools we know today had yet to emerge. To showcase the transformative potential of this technology to the guests of LionTree, my company created AI Mosaic, a collaborative art experience designed to make generative AI both accessible and engaging.
The AI Mosaic experience invited users to interact with an intuitive interface where they could choose an art style, construct descriptive prompts, and instantly generate a visual representation of their idea. Once a guest approved their prompt, the resulting artwork was added to a growing digital mosaic, seamlessly blending with contributions from other attendees. The final piece was a single, stunning collective artwork—a representation of individual creativity coming together in a shared expression of innovation.
VR Feasibility Study / Patient Care Integration
As part of the Springbok Cares initiative, the VR Feasibility Study and Patient Care Integration project was a pioneering effort to bring immersive technologies into the healthcare setting. Conducted in collaboration with the University of Southern California’s Norris Cancer Center at Keck Medical Hospital, the study sought to establish the viability, safety, and effectiveness of virtual reality (VR) for immune-compromised cancer patients.
This initiative had multiple objectives, beginning with the creation of sanitation protocols and standards for the use of VR hardware in hospital environments. With patient health and safety as the top priority, we developed guidelines to ensure equipment could be safely implemented in a setting with heightened sensitivity to infection risks.
The study also worked with patient services to establish bedside service programs, enabling in-room VR experiences for cancer patients. To support these efforts, we curated and secured licensing agreements for compatible content libraries, providing a wide range of immersive experiences tailored to the unique needs and preferences of patients.
A dedicated team of staff was hired and trained in patient-focused etiquette and bedside protocols, ensuring the seamless integration of VR into both inpatient and outpatient care. The program served patients across diverse demographics, from young adults to geriatric individuals undergoing treatment.
The results of the study were transformative, setting a new hospital-wide standard for the use of immersive technologies at the facility. This project not only demonstrated the therapeutic potential of VR but also established a blueprint for how immersive technologies can enhance patient care, offering moments of comfort, distraction, and engagement during challenging treatments.
This initiative had multiple objectives, beginning with the creation of sanitation protocols and standards for the use of VR hardware in hospital environments. With patient health and safety as the top priority, we developed guidelines to ensure equipment could be safely implemented in a setting with heightened sensitivity to infection risks.
The study also worked with patient services to establish bedside service programs, enabling in-room VR experiences for cancer patients. To support these efforts, we curated and secured licensing agreements for compatible content libraries, providing a wide range of immersive experiences tailored to the unique needs and preferences of patients.
A dedicated team of staff was hired and trained in patient-focused etiquette and bedside protocols, ensuring the seamless integration of VR into both inpatient and outpatient care. The program served patients across diverse demographics, from young adults to geriatric individuals undergoing treatment.
The results of the study were transformative, setting a new hospital-wide standard for the use of immersive technologies at the facility. This project not only demonstrated the therapeutic potential of VR but also established a blueprint for how immersive technologies can enhance patient care, offering moments of comfort, distraction, and engagement during challenging treatments.
VR For Pain Alleviation Medical Study
As part of Springbok Cares—a 501(c)(3) non-profit dedicated to integrating immersive technologies into healthcare settings—one of our most impactful initiatives was a collaborative research study with the University of Southern California’s renowned Dermatology Department. Led by Dr. Ashley Wysong, a leading physician, surgeon, and researcher, the study explored the use of virtual reality (VR) to alleviate pain and anxiety for patients undergoing Mohs skin cancer procedures.
Springbok Cares worked closely with Dr. Wysong’s team to design and implement the program. Our team collaborated with both the surgical and research departments, tailoring the VR experience to the needs of patients and ensuring a seamless integration into the procedural workflow. Patients were guided through the VR experience during their treatment, with feedback collected and analyzed to measure its efficacy in reducing discomfort and emotional distress.
The results of this pioneering study laid the foundation for a deeper understanding of VR’s potential in clinical settings. The findings were so significant that they were published in the prestigious Dermatology Medical Journal, underscoring the study’s contribution to advancing patient care through innovative technologies.
This project represents the heart of Springbok Cares’ mission: leveraging technology to bring comfort, engagement, and improved outcomes to patients in need.
Springbok Cares worked closely with Dr. Wysong’s team to design and implement the program. Our team collaborated with both the surgical and research departments, tailoring the VR experience to the needs of patients and ensuring a seamless integration into the procedural workflow. Patients were guided through the VR experience during their treatment, with feedback collected and analyzed to measure its efficacy in reducing discomfort and emotional distress.
The results of this pioneering study laid the foundation for a deeper understanding of VR’s potential in clinical settings. The findings were so significant that they were published in the prestigious Dermatology Medical Journal, underscoring the study’s contribution to advancing patient care through innovative technologies.
This project represents the heart of Springbok Cares’ mission: leveraging technology to bring comfort, engagement, and improved outcomes to patients in need.
AYA@USC: Supporting the Underserved Adolescent and Young Adult Cancer Community
I was introduced to AYA@USC through a personal connection—a colleague whose daughter was a cancer survivor, saved by the extraordinary efforts of Dr. Stuart Siegel. A pioneer in pediatric oncology and the head of Children’s Hospital Los Angeles, Dr. Siegel founded AYA@USC to address the unique challenges faced by adolescent and young adult cancer patients, a demographic often overlooked in terms of research funding, treatment options, and supportive services. AYA@USC was the first program of its kind in the United States, setting a new benchmark for patient care in this underrepresented group.
Collaborating with AYA@USC, my team developed a comprehensive fundraising strategy to support the program. Central to this effort was a suite of media assets designed to drive awareness and inspire action.
The cornerstone of the campaign was a traditional video, spotlighting the personal stories of young people who were undergoing or had completed cancer treatment. Through heartfelt interviews and compelling narratives, the video highlighted the adversity and resilience of these patients while calling for support to expand the program’s reach.
In addition, we produced an immersive experience that brought audiences face-to-face with these individuals. This intimate and vulnerable format allowed viewers to gain profound insight into the challenges faced by AYA cancer patients, fostering empathy and a deeper understanding of their journeys.
Collaborating with AYA@USC, my team developed a comprehensive fundraising strategy to support the program. Central to this effort was a suite of media assets designed to drive awareness and inspire action.
The cornerstone of the campaign was a traditional video, spotlighting the personal stories of young people who were undergoing or had completed cancer treatment. Through heartfelt interviews and compelling narratives, the video highlighted the adversity and resilience of these patients while calling for support to expand the program’s reach.
In addition, we produced an immersive experience that brought audiences face-to-face with these individuals. This intimate and vulnerable format allowed viewers to gain profound insight into the challenges faced by AYA cancer patients, fostering empathy and a deeper understanding of their journeys.
Nokia - Equestrian Dreams
In 2016, Nokia unveiled the OZO, a state-of-the-art 360-degree camera system poised to revolutionize immersive filmmaking. Recognized for our leadership in the 360 video industry, Nokia approached us to work with an early prototype of the system and produce an original piece to demonstrate its capabilities.
The result was Equestrian Dreams, a beautifully composed experiential film that captured the profound harmony between horse and rider. This immersive piece highlighted the fluid connection and mutual understanding that defines their relationship, serving as both a narrative and technical showcase for the OZO's cutting-edge features.
Equestrian Dreams was one of only a handful of experiences featured at the OZO’s official launch event. I had the honor of speaking at the event, highlighting the innovation of Nokia’s technology and the creative opportunities it unlocked for filmmakers.
The result was Equestrian Dreams, a beautifully composed experiential film that captured the profound harmony between horse and rider. This immersive piece highlighted the fluid connection and mutual understanding that defines their relationship, serving as both a narrative and technical showcase for the OZO's cutting-edge features.
Equestrian Dreams was one of only a handful of experiences featured at the OZO’s official launch event. I had the honor of speaking at the event, highlighting the innovation of Nokia’s technology and the creative opportunities it unlocked for filmmakers.
The Train VR for Axon
Axon, the global leader in first responder technology and equipment, has a long-standing commitment to advancing public safety through innovation. One of the most ambitious projects my company ever produced for Axon was The Train, a groundbreaking virtual reality experience designed to showcase the benefits of Axon’s product ecosystem through an immersive, narrative-driven approach.
The Train placed viewers directly alongside volumetrically captured actors as they navigated a realistic police encounter scenario. This project set new benchmarks for the medium, utilizing the largest number of volumetrically captured performers ever assembled, including Axon’s CEO, Rick Smith. To achieve a hyper-realistic environment, real locations were meticulously 3D scanned and integrated into the experience. Despite its technical complexity, the entire production was optimized to run seamlessly in real-time on early mobile VR headsets, making the innovation accessible to a wide audience.
The experience culminated in an interactive segment, allowing participants to handle Axon’s TASER system in a realistic training scenario.
The Train was showcased at numerous high-profile industry events, including the International Association of Chiefs of Police (IACP), one of the nation’s largest gatherings for first responders.
The Train placed viewers directly alongside volumetrically captured actors as they navigated a realistic police encounter scenario. This project set new benchmarks for the medium, utilizing the largest number of volumetrically captured performers ever assembled, including Axon’s CEO, Rick Smith. To achieve a hyper-realistic environment, real locations were meticulously 3D scanned and integrated into the experience. Despite its technical complexity, the entire production was optimized to run seamlessly in real-time on early mobile VR headsets, making the innovation accessible to a wide audience.
The experience culminated in an interactive segment, allowing participants to handle Axon’s TASER system in a realistic training scenario.
The Train was showcased at numerous high-profile industry events, including the International Association of Chiefs of Police (IACP), one of the nation’s largest gatherings for first responders.
Galvanized Souls: Pioneering Cinematic Storytelling in Immersive Video
When I founded Springbok in early 2015, our first production was the music video for New Generation by the rock band Galvanized Souls. At the time, the 360-degree video landscape was in its infancy—nearly all existing examples were static, single-view shots with no hard cuts, camera movements, or narrative elements. The medium lacked any implementation of cinematic theory. We set out to change that, aiming not only to create an engaging music video but also to push the boundaries of what immersive video could achieve.
The result was a dynamic visual journey that paid homage to cultural trailblazers, drawing inspiration from artists across the spectrum, from the Beastie Boys to the boy bands of the late ’90s.
At the time, distribution for immersive video was not as accessible as it is today, so we developed a dedicated mobile app to ensure fans could engage with the experience. The release was accompanied by branded merchandise, including a limited-edition vinyl record and a Google Cardboard headset, providing fans with everything they needed to dive into the immersive world we created.
When Google announced the imminent launch of YouTube 360, New Generation was selected as one of a dozen experiences to be part of the platform’s inaugural library. This recognition marked a major milestone for the project and positioned it as a key example of the potential of immersive video.
The music video went on to win numerous industry awards and took on a life of its own, frequently cited at tech and entertainment conferences as a benchmark for innovation in the medium.
The result was a dynamic visual journey that paid homage to cultural trailblazers, drawing inspiration from artists across the spectrum, from the Beastie Boys to the boy bands of the late ’90s.
At the time, distribution for immersive video was not as accessible as it is today, so we developed a dedicated mobile app to ensure fans could engage with the experience. The release was accompanied by branded merchandise, including a limited-edition vinyl record and a Google Cardboard headset, providing fans with everything they needed to dive into the immersive world we created.
When Google announced the imminent launch of YouTube 360, New Generation was selected as one of a dozen experiences to be part of the platform’s inaugural library. This recognition marked a major milestone for the project and positioned it as a key example of the potential of immersive video.
The music video went on to win numerous industry awards and took on a life of its own, frequently cited at tech and entertainment conferences as a benchmark for innovation in the medium.
Verizon AR Wayfinding: A Goblin’s Journey Through 5G Innovation
When Verizon approached my company to develop a wayfinding application for their New Jersey headquarters, the initial brief was straightforward: create a mobile Augmented Reality (AR) experience using arrows to guide guests through the building. However, with dual objectives of showcasing the advances of 5G and cloud computing while delivering a functional application for prospective partners like theme parks, museums, and shopping complexes, we saw an opportunity to push the project further.
We recommended a shift from a purely functional tool to an immersive, branded entertainment experience—one that would captivate users while demonstrating the broader potential of the technology. Verizon enthusiastically approved, and the result was a unique, interactive adventure led by Gabe, an adorable goblin creator with a jetpack.
Gabe was brought to life with the expertise of Academy Award-winning designer Chris Walas, famed for iconic creations like Gizmo from Gremlins, Cronenberg’s The Fly, and the Ewoks of Star Wars. Captured using volumetric technology, Gabe became the charming heart of the experience, guiding visitors through Verizon’s headquarters and into parallel universes.
To enhance immersion, we 3D-scanned Verizon’s physical architecture, overlaying interactive 3D environments that aligned perfectly with the real-world spaces. As players followed Gabe through puzzles, battles, and exploratory challenges, they were treated to witty one-liners and stunning visuals that transformed the office into a realm of adventure.
The project was a resounding success, both creatively and technically, spinning off multiple iterations as Verizon integrated different technical elements into the framework. The development process, completed at the height of the pandemic, required innovative solutions to overcome remote production challenges while coordinating with Verizon’s on-site team.
What began as a technical objective evolved into a showcase of 5G and cloud computing’s potential, delighting Verizon and demonstrating the power of immersive experiences for future applications. Gabe remains a beloved symbol of the project, proudly displayed in our conference room, awaiting the next adventure.
We recommended a shift from a purely functional tool to an immersive, branded entertainment experience—one that would captivate users while demonstrating the broader potential of the technology. Verizon enthusiastically approved, and the result was a unique, interactive adventure led by Gabe, an adorable goblin creator with a jetpack.
Gabe was brought to life with the expertise of Academy Award-winning designer Chris Walas, famed for iconic creations like Gizmo from Gremlins, Cronenberg’s The Fly, and the Ewoks of Star Wars. Captured using volumetric technology, Gabe became the charming heart of the experience, guiding visitors through Verizon’s headquarters and into parallel universes.
To enhance immersion, we 3D-scanned Verizon’s physical architecture, overlaying interactive 3D environments that aligned perfectly with the real-world spaces. As players followed Gabe through puzzles, battles, and exploratory challenges, they were treated to witty one-liners and stunning visuals that transformed the office into a realm of adventure.
The project was a resounding success, both creatively and technically, spinning off multiple iterations as Verizon integrated different technical elements into the framework. The development process, completed at the height of the pandemic, required innovative solutions to overcome remote production challenges while coordinating with Verizon’s on-site team.
What began as a technical objective evolved into a showcase of 5G and cloud computing’s potential, delighting Verizon and demonstrating the power of immersive experiences for future applications. Gabe remains a beloved symbol of the project, proudly displayed in our conference room, awaiting the next adventure.
Paris Hilton: Bringing the Selfie Into the Future
LiteScan, our groundbreaking volumetric capture system, is designed for seamless operation in high-traffic public spaces and exclusive events, creating immersive holographic avatars with unmatched precision and accessibility. Its innovative design has been deployed globally, redefining the selfie by giving users an entirely new dimension to share their experiences.
Paris Hilton, the Queen of social media and the inventor of the modern selfie, encountered LiteScan at an exclusive event and immediately expressed her enthusiasm for its futuristic capabilities. Captivated by its potential, Paris invited LiteScan into her world for a series of private events at her home, transforming the guest experience into something truly extraordinary.
At these events, LiteScan captured guests with its cutting-edge volumetric technology, creating holographic versions of them in vibrant, original 3D environments tailored to Paris’ iconic brands and catchphrases. Each guest was placed within Paris’ world, with environments that reflected her style, charisma, and signature aesthetic. The result was a personalized, shareable holographic takeaway—perfect for the social media-savvy attendees.
This collaboration highlighted LiteScan’s ability to blend technology with personal branding, creating unforgettable experiences that resonate with modern audiences.
Paris Hilton, the Queen of social media and the inventor of the modern selfie, encountered LiteScan at an exclusive event and immediately expressed her enthusiasm for its futuristic capabilities. Captivated by its potential, Paris invited LiteScan into her world for a series of private events at her home, transforming the guest experience into something truly extraordinary.
At these events, LiteScan captured guests with its cutting-edge volumetric technology, creating holographic versions of them in vibrant, original 3D environments tailored to Paris’ iconic brands and catchphrases. Each guest was placed within Paris’ world, with environments that reflected her style, charisma, and signature aesthetic. The result was a personalized, shareable holographic takeaway—perfect for the social media-savvy attendees.
This collaboration highlighted LiteScan’s ability to blend technology with personal branding, creating unforgettable experiences that resonate with modern audiences.
Respond VR
Axon, the global leader in first responder technology and equipment, is renowned for its innovative approach to public safety. Our relationship with Axon began in late 2019, when we partnered to create an immersive experience to highlight the announcement of Respond, their unifying software ecosystem. As the pandemic reshaped the world, Axon’s forward-thinking leadership and marketing team became phenomenal partners, enabling us to deliver a compelling and innovative experience during unprecedented times.
The Respond project started with a volumetric video-based real-time VR experience designed to immerse viewers in a high-octane demonstration of Axon’s seamless product suite. Produced at the onset of the pandemic, the project required overcoming significant challenges, including navigating in-person shoots under strict health and safety protocols.
Our unique production approach, which included creating complete digital assets of the performers, enabled us to extend the project beyond VR. In addition to the immersive experience, we produced a fully rendered traditional trailer, leveraging the same assets to expand Respond’s reach and impact.
Once production was complete, we tackled another unique challenge: distribution. With remote audiences in mind, we developed a strategy to preload the experience onto VR hardware, ensuring a seamless delivery process. A dedicated team was assembled to sideload the devices with the Respond experience, making the technology accessible despite the constraints of the pandemic.
The final result was both a technological and creative triumph—a dynamic, entertaining experience that perfectly aligned with Axon’s identity as a forward-thinking, revolutionary company. The success of Respond marked the beginning of a multi-year collaboration between my company and Axon, fostering innovation and pushing the boundaries of immersive technology for public safety.
The Respond project started with a volumetric video-based real-time VR experience designed to immerse viewers in a high-octane demonstration of Axon’s seamless product suite. Produced at the onset of the pandemic, the project required overcoming significant challenges, including navigating in-person shoots under strict health and safety protocols.
Our unique production approach, which included creating complete digital assets of the performers, enabled us to extend the project beyond VR. In addition to the immersive experience, we produced a fully rendered traditional trailer, leveraging the same assets to expand Respond’s reach and impact.
Once production was complete, we tackled another unique challenge: distribution. With remote audiences in mind, we developed a strategy to preload the experience onto VR hardware, ensuring a seamless delivery process. A dedicated team was assembled to sideload the devices with the Respond experience, making the technology accessible despite the constraints of the pandemic.
The final result was both a technological and creative triumph—a dynamic, entertaining experience that perfectly aligned with Axon’s identity as a forward-thinking, revolutionary company. The success of Respond marked the beginning of a multi-year collaboration between my company and Axon, fostering innovation and pushing the boundaries of immersive technology for public safety.
Adobe AR
In 2019, as Augmented Reality (AR) emerged as a disruptive force in technology, Adobe sought to position itself at the forefront of this revolution. With a proven track record of implementing real-world use cases and demonstrating the transformative potential of AR, my company was approached to help envision Adobe’s future role in this evolving medium.
We produced a dynamic piece that showcased the boundless possibilities of Adobe’s core product suite in revolutionizing the tools available to creators. The project highlighted how Adobe’s innovations could empower the next generation of content and experience design, bridging the gap between imagination and immersive reality.
To bring this vision to life, we combined live-action footage with a traditional VFX pipeline, creating a seamless and visually stunning narrative. The final piece captured the wonder and excitement of a world where Adobe’s tools enable creators to design experiences that transcend traditional boundaries.
We produced a dynamic piece that showcased the boundless possibilities of Adobe’s core product suite in revolutionizing the tools available to creators. The project highlighted how Adobe’s innovations could empower the next generation of content and experience design, bridging the gap between imagination and immersive reality.
To bring this vision to life, we combined live-action footage with a traditional VFX pipeline, creating a seamless and visually stunning narrative. The final piece captured the wonder and excitement of a world where Adobe’s tools enable creators to design experiences that transcend traditional boundaries.
Taser vs. Zombies
Axon, the global leader in first responder technology and equipment, is committed to advancing public safety through innovation. When Axon sought to gamify training scenarios, my company produced Taser vs. Zombies, a groundbreaking experience that has become a staple at Axon public events and a core component of their VR training ecosystem.
Born from Axon’s desire to incorporate gamification into training, Taser vs. Zombies combines high-adrenaline urgency with repetition-based practice to enhance skill retention. The game immerses participants in a fast-paced environment, challenging them to make split-second decisions while mastering the functionality of Axon’s TASER product.
To ensure the training was both engaging and effective, Taser vs. Zombies required meticulous recreation of the TASER’s realistic aspects and functionality. This involved in-depth study and design by our team to replicate the real-world experience of operating the product, ensuring that the skills learned in the game translated seamlessly to real-life scenarios.
A key feature of the game is its sophisticated scoring system, designed to create a competitive environment while providing participants with accurate performance insights. This system highlights areas for improvement, making the training experience not only immersive but also highly educational.
Since its launch, Taser vs. Zombies has been a massive success. It has undergone multiple updates and iterations, continually improving the experience and expanding its reach. Played globally by law enforcement professionals, the game remains a cornerstone of Axon’s VR training ecosystem.
Born from Axon’s desire to incorporate gamification into training, Taser vs. Zombies combines high-adrenaline urgency with repetition-based practice to enhance skill retention. The game immerses participants in a fast-paced environment, challenging them to make split-second decisions while mastering the functionality of Axon’s TASER product.
To ensure the training was both engaging and effective, Taser vs. Zombies required meticulous recreation of the TASER’s realistic aspects and functionality. This involved in-depth study and design by our team to replicate the real-world experience of operating the product, ensuring that the skills learned in the game translated seamlessly to real-life scenarios.
A key feature of the game is its sophisticated scoring system, designed to create a competitive environment while providing participants with accurate performance insights. This system highlights areas for improvement, making the training experience not only immersive but also highly educational.
Since its launch, Taser vs. Zombies has been a massive success. It has undergone multiple updates and iterations, continually improving the experience and expanding its reach. Played globally by law enforcement professionals, the game remains a cornerstone of Axon’s VR training ecosystem.
The Ark
The Ark is an immersive documentary that chronicles global conservation efforts to save the Northern White Rhinoceros, one of the world's most endangered species. As of 2024, only two Northern White Rhinos remain, both females residing under constant protection at Kenya's Ol Pejeta Conservancy.
In 2016, during the production of The Ark, two pivotal conservation initiatives were underway:
San Diego Zoo Safari Park: Focused on cloning research and DNA preservation to ensure the species' genetic material is safeguarded for potential future revival.
Ol Pejeta Conservancy in Kenya: Provided 24/7 armed protection for the last remaining Northern White Rhinos in the wild, safeguarding them from poaching threats.
The film was shot using early 360-degree camera technologies on location in both San Diego and Kenya, offering viewers an immersive experience into the rhinos' habitats and the dedicated efforts to save them.
The Ark premiered at the 2016 Tribeca Film Festival as part of the festival's inaugural immersive program. The premiere featured a set designed to replicate the shipping containers used for rhino transport, enhancing the immersive experience.
Following its premiere, The Ark has been internationally distributed and licensed by several platforms, including Hulu, bringing global attention to the plight of the Northern White Rhinoceros and the ongoing conservation efforts.
In 2016, during the production of The Ark, two pivotal conservation initiatives were underway:
San Diego Zoo Safari Park: Focused on cloning research and DNA preservation to ensure the species' genetic material is safeguarded for potential future revival.
Ol Pejeta Conservancy in Kenya: Provided 24/7 armed protection for the last remaining Northern White Rhinos in the wild, safeguarding them from poaching threats.
The film was shot using early 360-degree camera technologies on location in both San Diego and Kenya, offering viewers an immersive experience into the rhinos' habitats and the dedicated efforts to save them.
The Ark premiered at the 2016 Tribeca Film Festival as part of the festival's inaugural immersive program. The premiere featured a set designed to replicate the shipping containers used for rhino transport, enhancing the immersive experience.
Following its premiere, The Ark has been internationally distributed and licensed by several platforms, including Hulu, bringing global attention to the plight of the Northern White Rhinoceros and the ongoing conservation efforts.
Axon Ecosystem
Axon, the global leader in first responder technology and equipment, continues to revolutionize public safety through its innovative product ecosystem. Building on a long and collaborative relationship, we partnered with Axon in 2022 to support the announcement of the Axon Ecosystem, a continued evolution of their product integrations, as well as their bold moonshot initiative: an effort to reduce police-related gun violence by 50%.
At the International Association of Chiefs of Police (IACP) 2022 conference, Axon unveiled these groundbreaking initiatives with a visionary booth design inspired by the lunar space theme. Our team brought this concept to life, creating an immersive and interactive experience that showcased the Axon Ecosystem’s capabilities while amplifying the aspirational message of the moonshot initiative.
The centerpiece of the booth was an augmented reality (AR) room where guests could explore the moonshot’s key pillars and the products that supported them. Using iPads, attendees interacted with the space, which came alive through volumetrically captured scenarios and dynamic simulations. This futuristic medium provided a compelling way to engage with Axon’s vision and understand the practical applications of their product suite.
The room also featured holographic displays that showcased high-resolution renders of Axon’s products, creating a visually stunning and cohesive environment that aligned with the event’s lunar theme.
At the International Association of Chiefs of Police (IACP) 2022 conference, Axon unveiled these groundbreaking initiatives with a visionary booth design inspired by the lunar space theme. Our team brought this concept to life, creating an immersive and interactive experience that showcased the Axon Ecosystem’s capabilities while amplifying the aspirational message of the moonshot initiative.
The centerpiece of the booth was an augmented reality (AR) room where guests could explore the moonshot’s key pillars and the products that supported them. Using iPads, attendees interacted with the space, which came alive through volumetrically captured scenarios and dynamic simulations. This futuristic medium provided a compelling way to engage with Axon’s vision and understand the practical applications of their product suite.
The room also featured holographic displays that showcased high-resolution renders of Axon’s products, creating a visually stunning and cohesive environment that aligned with the event’s lunar theme.
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