Respond VR

Axon, the global leader in first responder technology and equipment, is renowned for its innovative approach to public safety. Our relationship with Axon began in late 2019, when we partnered to create an immersive experience to highlight the announcement of Respond, their unifying software ecosystem. As the pandemic reshaped the world, Axon’s forward-thinking leadership and marketing team became phenomenal partners, enabling us to deliver a compelling and innovative experience during unprecedented times.

The Respond project started with a volumetric video-based real-time VR experience designed to immerse viewers in a high-octane demonstration of Axon’s seamless product suite. Produced at the onset of the pandemic, the project required overcoming significant challenges, including navigating in-person shoots under strict health and safety protocols.

Our unique production approach, which included creating complete digital assets of the performers, enabled us to extend the project beyond VR. In addition to the immersive experience, we produced a fully rendered traditional trailer, leveraging the same assets to expand Respond’s reach and impact.

Once production was complete, we tackled another unique challenge: distribution. With remote audiences in mind, we developed a strategy to preload the experience onto VR hardware, ensuring a seamless delivery process. A dedicated team was assembled to sideload the devices with the Respond experience, making the technology accessible despite the constraints of the pandemic.

The final result was both a technological and creative triumph—a dynamic, entertaining experience that perfectly aligned with Axon’s identity as a forward-thinking, revolutionary company. The success of Respond marked the beginning of a multi-year collaboration between my company and Axon, fostering innovation and pushing the boundaries of immersive technology for public safety.