Salesforce Magical Treehouse

In 2022, Salesforce approached us to create an activation that would draw attendees into their booth with visual excitement and provide a memorable takeaway for their participation. Working closely within Salesforce’s disciplined brand guidelines, we had the unique opportunity to incorporate their iconic mascot characters into a dynamic, immersive experience.

At the heart of the activation was a magical treehouse, designed as the home for Salesforce’s beloved characters. Guests could interact with the installation by pulling one of three levers, each triggering animations in a holographic display that brought the characters to life, performing playful jigs in their enchanted environment. As a reward, the machine dispensed branded stickers featuring logos and character designs, providing guests with a fun and tangible memento.

The treehouse was surrounded by glowing LED mushrooms that illuminated the space, along with smaller holographic displays embedded as “windows” into the treehouse. These displays offered guests a peek into the ongoing activities inside the tree, adding depth and intrigue to the installation. Lush foliage and additional brand characters adorned the surrounding space, creating a vibrant, immersive environment that felt alive with magic and movement.

The Salesforce Magical Treehouse was a crowd favorite, combining playful interactivity, visual excitement, and brand storytelling to deliver an unforgettable experience.